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01. Overview & Pitch Details
SECTION 01 / 05Executive Pitch Summary
Short links are the most critical entry point for marketing campaigns, product launches, and social referral programs. Legacy shortening platforms charge exorbitant enterprise prices for basic click analytics while offering outdated interfaces and slow redirects.
Dub.co is the modern, open-source link infrastructure for the web. Featuring sub-50ms edge redirects via Cloudflare Workers, custom branded domains, deep geolocation and device analytics, QR code generation with custom logos, and a developer-first REST API.
Core Value Propositions
- ยท Sub-50ms Global Edge Redirects: Distributed Cloudflare Workers and Upstash Redis for instant URL resolution
- ยท Real-Time Geolocation & Device Analytics: 360ยฐ telemetry on referrers, cities, devices, browsers, and UTM campaign parameters
- ยท Custom Branded Domains with Auto-SSL: Connect unlimited custom domains with automatic Let's Encrypt TLS provisioning
- ยท Dynamic QR Code Studio: Generate vector SVG and PNG QR codes customized with brand colors and logos
- ยท Programmatic Link API: Comprehensive TypeScript SDK and REST endpoints for programmatic link creation at scale
Target Audience & ICP
Growth Marketers, Developer Advocates, Content Creators, and High-Traffic SaaS Platforms
Free Tier
$0/mo
25 links/month, 1,000 tracked clicks/mo, 1 custom domain, 30-day analytics retention
Pro Plan
$24/mo
1,000 links/month, 50,000 clicks/mo, 3 custom domains, 1-year analytics, custom QR logos
Business
$49/mo
5,000 links/month, 250,000 clicks/mo, 10 custom domains, unlimited retention, team collaboration
02. Architecture & Technical Specs
SECTION 02 / 05Primary Tech Stack
Infrastructure & Mesh
Vercel + Cloudflare Edge + Upstash Serverless
Security & Compliance
SOC2 Type II ยท GDPR Compliant ยท Cloudflare DDoS Protection ยท Strict CSP Headers
Open API Endpoint
https://api.dub.co/v1 โ03. Founder Story & Manifesto
SECTION 03 / 05Origin Story
I built Dub because I was tired of paying $100s/mo for link shorteners that hadn't updated their UI in a decade. I wanted an open-source, high-performance solution that developers and marketers would genuinely love using.
Maker Thesis
โEvery click contains valuable intent. Link infrastructure should be open, blindingly fast, and privacy-respecting.โ
04. Changelog & Milestones
SECTION 04 / 05v2.8.0
LATEST DEPLOYMENTโข Conversion tracking webhooks via server-side pixel integrations โข Password-protected and expiration-based temporary link vaults โข Bulk CSV link import and automated UTM builder
Upcoming Milestone 01
Smart device deep-linking (iOS Universal Links & Android App Links)
Upcoming Milestone 02
Multi-variant A/B split testing redirects with automated conversion winner selection
05. FAQ & Support
SECTION 05 / 05Q: Can I self-host Dub on my own infrastructure?
Yes. Dub is 100% open-source under AGPLv3. You can deploy it to Vercel, Supabase, and Upstash in under 10 minutes with our official guide.
Q: How does Dub handle bot traffic and scrapers in analytics?
Dub features intelligent user-agent filtering that automatically strips web crawlers, search bots, and scrapers so your click metrics reflect genuine human traffic.
Meet the Founder
Verified Maker
Founder & CEO of Dub.co ยท Ex-Vercel Developer Advocate
Founder and CEO at Dub.co, building open-source link management and conversion telemetry for modern growth teams. Formerly Senior Developer Advocate at Vercel, helping developers master Next.js, Edge Computing, and web performance. Passionate about building blazingly fast, beautifully designed web primitives that respect user privacy and eliminate vendor lock-in.
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Resend
Email for developers โ built with React and modern APIs
Zeno Rocha@zenorochaSat Aug 15 2026We use Dub across all our product launch campaigns. The geo-analytics and API are incredible.Peer Richelsen@peer_rich
Sat Aug 15 2026Cleanest link infrastructure on the web. Proud to be early users.